Indiatimes Shopping Launches their Affiliate Program through Shoogloo Network – Powered by OMG (UK)

India’s top e-commerce portal Indiatimes Shopping has launched its affiliate marketing programme in an exclusive partnership with Shoogloo Network – Powered by OMG (UK). Shoogloo Network will be responsible for managing Indiatimes’ affiliate marketing programme for its shopping and other e-commerce portals.Online Media Group (OMG), one of the top performance marketing groups in the UK, powers Shoogloo Network.
The beauty of this partnership is Indiatimes & Shoogloo’s sophisticated XML technology, which will make the programme a richer experience for both affiliates and consumers. The OMG Technology, which has been integrated with Shoogloo’s affiliate network management platform, will enable Indiatimes to serve live feeds and product updates to all its affiliates. Affiliates will be able to integrate these feeds dynamically and display a fully updated range of products from the Indiatimes store on their websites. This will be particularly useful for comparison shopping portals.
Indiatimes is the Internet subsidiary of The Times of India Group, and is one of the most popular web portals in India. Indiatimes Shopping, the e-commerce portal of Indiatimes is India’s largest online shopping platform and features over 7 Million products from different categories including from books, music, movies, electronics, apparel, accessories and jewellery.
Sunil Rajshekhar,President & COO,Times Internet Limited,(Indiatimes.com) said, “Online shopping is increasing in popularity every day and it’s more important than ever to leverage this opportunity. Some of the top online retailers around the world have used affiliate marketing to drive sales and increase traffic. This gives us a great opportunity to further increase our online presence and generate additional sales through this channel. This being our first foray into the world of affiliate marketing, we were looking for a partner that could work closely with us and offer us a high level of service and commitment. We saw these qualities in Shoogloo and were impressed by their approach towards hands-on account management.”
Shoogloo’s Managing Director LD Sharma commented, “We are delighted at the prospect of working with a blue-chip brand such as Times Group. This deal is one of biggest of its kind in the short history of affiliate marketing in India in Retail sector. Our XML Technology is one of the best in the world, which is capable of integrating millions of products in one go. This will allow hundreds and thousands of websites to make dynamic websites in minutes with live products from Indiatimes Shopping“
OMG’s Chief Executive, Richard Syme added, “We are very happy for Shoogloo again. The company has proven its mettle within a very short span of time and we would to like to congratulate them on this win. From our point of view, Indiatimes is one of the biggest online retail players in the country, and we will be pleased to support this campaign and back our partners with our experience and understanding of the retail sector.”
To apply for becoming an affiliate for Indiatimes Shopping Affiliate Program, please log on to http://shopping.indiatimes.com/affiliate .